4 systems, 1 record
Food manufacturing
One customer record across four business systems for a national food cooperative
Wholesale customers sign up in the online store, are approved in the CRM, copied to the ERP and marketed to from a separate platform, and changes made by phone reached none of the others. The workflow keeps customer records, approvals, order history and profile changes in step across all four, and flags anything that needs a person.
Four systems, one customer record
Exceptions routed to a named reviewer