Having a dedicated mobile application is not just for BIG BUSINESS with massive retail presence…your business and your customers may benefit from the quick access and easy communication that only native (made specifically for mobile devices) applications can provide. And now, it’s never been more affordable to break through with a mobile app that really helps grow your business.

To help you create the best user experience, our team of consultants and developers will work one-on-one with you to determine your business needs, your customer habits, and the benefits you might achieve with a mobile app. We’ll guide you down the road to decide on the right features & function to make your application truly useful. Then we go to work building your custom app from the ground up.


Almost every business can benefit from better, more focused, and engaging communication with customers, clients, and employees. Leveraging the power of mobile technology could be just what you need to break through to an entirely new level of professionalism to grow your business and take the lead in your industry. Do you need a reason to consider a mobile app? How about 7 reasons? Scroll through our list, compiled with the help of Forbes Business, and then contact us for a FREE CONSULTATION to discover if a mobile app is right for your business.

1. Be Visible to Customers at All Times

A mobile application puts you in front of your customers several times a day, even if they are nowhere near your business. Scrolling past your app, seeing your logo, catching a notification…all of this activity gives your brand impressions with your customers.

2. Create a Direct Marketing Channel

There are a lot of different functions an app can have (general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more) but the best feature of a mobile app is your ability to push offers, information, and messages directly to your customers even when they are not thinking about you. Your business is walking around with them all the time.

3. Provide Added Value to Your Customers

From customer loyalty programs to frequent shopper rewards…all the way to special sales, coupons, events, and offers…a mobile application allows you to engage your customers with added value and ease of use. They are already carrying a phone with them, why not leverage that technology to make your engagement process easier and more enjoyable for your customers?

4. Build Brand Culture & Credibility

Think of that mobile app as a billboard targeted right at your customers. The app not only gives you the chance to speak directly to your customers, but to also show off the culture, style, and personality of your business. Having a fresh, modern, well-designed app will give your customers the impression that you are a company that is active, engaging, and up-with-the-times.

5. Improve Customer Engagement & Communication

Your mobile app could revolutionize how your customers interact and engage with your company. Implementing built-in features like a help-desk, support FAQ’s, deal-finder, store map, product locator, ask-a-professional, etc…these are all engagement tools that will make create a highly loyal customer base by making life easier for them every time they engage with your brand.

6. Stand Out From the Competition

Mobile Apps for small business are still few and far between – show your customers you are forward-thinking. It’s unlikely that your local competition has an app available to their customers…that’s your opportunity to stand out. But, even if your competition has an app, we will help you create a rich and engaging application that gives you the edge in the app-wars happening in your customer’s pockets.

7. Cultivate Customer Loyalty

Loyalty happens when your customers fall in love with your brand…because you’ve delivered what they want, provide useful and valuable resources, are up-to-date & engaged, and giving them reason to come back. There is so much marketing noise bombarding your customers everyday, a mobile app lets you cut through the noise and create a calm, simple, and elegant conversation with your customer.

We’re ready to help you build a dynamic, engaging, and meaningful mobile application that excites your user base and empowers your company growth. It all starts with a FREE CONSULTATION and an evaluation of how a mobile application would serve your business. It’s time to mobilize your business, and we’re here to help.

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Which Mobile Platform Should I Support?

There are several mobile platforms to choose from, and you may not have a clue as to which is best for you. Our consultants will help you identify the best platform for your company based on your target audience and customer base. We’ll make it easy to understand the differences and we’ll help guide you down the best development path.

Android Applications

Android is a mobile phone operating system developed by Google. The Android operating system is free to all mobile phone manufacturers to install and customize on their smartphone hardware and as such, most phone manufacturers have chosen to offer Android phones. By distribution, Android phones make up around 82% of all mobile phones in the world.

iOS Applications

iPhones are mobile smartphones manufactured only by Apple and they all run on the iOS operating system. Only Apple or it’s short list of authorized resellers sell iPhones and only iPhones can run the iOS operating system. Contrary to marketing mythology, Apple’s iOS only occupies around 13% of the total phone market.

Windows Universal Apps

The Windows Universal Application strategy is built on the Windows 10 platform – the operating system designed to work on PCs, Tablets, Phones, TV’s, XBox, and other connected devices. By Microsoft’s estimates, Windows 10 will be installed on over 1 Billion devices, meaning your Windows Universal Application will function on a lot of screens around the world.

Chromecast Broadcast Apps

When Google launched its affordable TV adapter, Chromecast, they made any TV a “Smart” TV and turned the app world upside-down. Now you can load media content directly to a TV through a dedicated APP channel and ensure your content is easily accessible to your users. From podcasts and webinars, to YouTube content, and exclusive media resource only available through your Chromecast app…this is a new way to build an audience from the comfort of the living room sofa.


The secret to our success in building cost-effective system solutions for companies of any size can be found in our unique Flex Team™ approach to Solutions Management™. This innovative process allows you to leverage the best and brightest Princeton IT Solutions engineers and team members at the precise movement they are needed – and not a moment too soon.


This strategic team management process gives you access to the right team members and the most efficient number of engineers at any given moment. Each phase of the process is handled through your Solutions Manager™ and they will ensure that the right team assets are phasing in and out of your project in perfect synchronicity to ensure the fastest and most efficient implementation possible.


Princeton IT Services has a competitive edge in helping to keep your costs in check and your timeline on schedule thanks to the streamlined efficiencies that come from our Solutions Management™ and proprietary Flex Team™ process. The increase in efficiency we gain through these battle-tested strategies allow us to offer an incredibly cost-effective solution to our clients without compromising on quality or dependability.


You can see in the graphic example below that our FLEX TEAM process ensures that the right on-site, off-site, and offshore Princeton team members (such as Architects, designers, developers, UI/UX, QA, etc.) are working on your project at the right time to ensure that you hit your timelines & budgets. The efficiency of this process is what sets Princeton IT Services apart from the competition.


By leveraging our decades of experience, Solutions Management™ process, and Flex Team™ you are going to find a pathway to success with Princeton IT Services that is faster, easier, and more efficient compared to any other solutions provider.


Whether you’re using our expertise for anything from basic consultation all the way to complex system design and implementation, your company will get industry-leading solutions and support that will result in Zero Down Time, greater dependability, and long-term scalable solutions that will ensure your systems grow as your company grows.


Working with Princeton IT Services you will discover how to manage, update, improve, and implement applications that will optimize business processes, reduce costs, and improve efficiency by removing the potential road blocks that can come from an incomplete database strategy. Our clients choose us because having us in your corner means you can future-proof your system and ensure a dependable build for years to come.

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