Mobile Friendly Website


Having a website that is optimized for mobile viewing is all about having your company, content, and services in front of your customers wherever they are trying to find you. Back in 2013, the mobile tipping point happened and consumers began to use their mobile devices (phones/tablets) for internet use more than traditional desktop devices.

It’s easy to use a mobile device to search for something the moment it pops into your head. A quick search on your phone will result in a list of possible options for the user…and the site they click has one brief moment in time to give them what they want – otherwise, it’s on to another site. For that reason alone, having a website that is mobile optimized is a MUST HAVE for every business. This is not a passing trend, it is the new normal and we’re here to help.


You already know your company needs a mobile-friendly website (otherwise you would not be researching this) so we won’t spend time trying to convince you of something you already know. Instead, we’re going to point out 8 things to consider when thinking about your mobile website (though there are a lot more things to think about) and then invite you to contact us for a FREE CONSULTATION so we can help you launch your optimized mobile website.

Great Mobile Sites are “function over form”

While everyone wants to have a pretty mobile website, the BEST mobile-optimized sites are built from the function up. That means the development team understands the purpose of the site and what you want your users to do (shop, click, call)…then they build a site that accomplishes that goal.

Performance is the new “Sexy”

Having all the “bells & whistles” (video, animation, audio, etc.) on your main website may look “sexy” on a desktop with high-speed unlimited bandwidth, but for a mobile-optimized site, the “sexy” should come from great performance on limited bandwidth. Optimize the content and design so it looks good and is easy on your customer’s monthly data plan.

Simple is as simple does

Get down to business and focus your site on the goals you have for your customer. When a user hits your site, you should have it designed to easily drive them to their end goal in as few taps as possible. Deep sites with hundreds of pages can create confusion for the user and they can get lost in your site. Simplify your message and process and get right to the point – focus your navigation. Your mobile customer will love you!

Don’t build an app when a website will do

Mobile apps are great and they provide very rich user experiences…but you don’t need an app that does the work of a website. You can free your company from some of the unintended headaches of building and maintaining a cross-platform mobile app by focusing your web content and leveraging the technologies of the web. Unless you’re delivering dynamic user-based content from databases, and processing specific user-focused notifications, updates, and tapping into the native functionality of the phone…then a mobile website will work great and save you money.

Good Design Drives Engagement

Help your user out by designing the mobile site to help them get to what they want easily. That means clear navigation, obvious goals on the pages, and a focused end objective for each interaction. If you’ve got a store, make it easy to shop; if you’ve got media content, make it easy to watch; if you’ve got information they’re looking for, make it easy to find.

Define Brand and Ditch The Template

Let your company brand and personality shine through on your site…templates will not do. That’s right, a generic template is not doing you or your company any favors. If your site looks like a thousand other sites, it becomes noise to the user. You didn’t build your company from a cookie cutter template, why have a site that’s built that way? Your customers want to see your company (the company they recognize and love) clearly represented on the screen. Ditch the template and embrace the unique personality of your business.

Usability on any screen is key

Having a “mobile-optimized” site is more than just looking good on a phone screen. Your site should flex and adjust to fit ANY SCREEN/ANY TIME. If your users are on their phone, the site should adjust…if they are on their PC desktop, the site should adjust…if they found your site on a smart TV, the site should adjust. Make your site as flexible as your business, and you’ll pick up more customers in the process.

Streamline your content

In a mobile-optimized world, users don’t have time or patience to scroll through endless content in search of what they want. Many companies find that shifting to an optimized website means editing down the content to the bare minimum and focusing on their core message to the user. This is a MUST DO for any company who wants to be a player in the mobilized world.

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Some benefits of mobile-optimized websites:

  • Improved User Experience
  • Increased Average Time on Site
  • Faster Website Load Speed
  • Improved Mobile SEO
  • Advantage Over Your Competition
  • Meet User Expectations
  • Deliver Special Deals
  • Build Your Brand
  • Anytime Access for Customers
  • Build Your Brand
    …and much more!


The secret to our success in building cost-effective system solutions for companies of any size can be found in our unique Flex Team™ approach to Solutions Management™. This innovative process allows you to leverage the best and brightest Princeton IT Solutions engineers and team members at the precise movement they are needed – and not a moment too soon.


This strategic team management process gives you access to the right team members and the most efficient number of engineers at any given moment. Each phase of the process is handled through your Solutions Manager™ and they will ensure that the right team assets are phasing in and out of your project in perfect synchronicity to ensure the fastest and most efficient implementation possible.


Princeton IT Services has a competitive edge in helping to keep your costs in check and your timeline on schedule thanks to the streamlined efficiencies that come from our Solutions Management™ and proprietary Flex Team™ process. The increase in efficiency we gain through these battle-tested strategies allow us to offer an incredibly cost-effective solution to our clients without compromising on quality or dependability.


You can see in the graphic example below that our FLEX TEAM process ensures that the right on-site, off-site, and offshore Princeton team members (such as Architects, designers, developers, UI/UX, QA, etc.) are working on your project at the right time to ensure that you hit your timelines & budgets. The efficiency of this process is what sets Princeton IT Services apart from the competition.


By leveraging our decades of experience, Solutions Management™ process, and Flex Team™ you are going to find a pathway to success with Princeton IT Services that is faster, easier, and more efficient compared to any other solutions provider.


Whether you’re using our expertise for anything from basic consultation all the way to complex system design and implementation, your company will get industry-leading solutions and support that will result in Zero Down Time, greater dependability, and long-term scalable solutions that will ensure your systems grow as your company grows.


Working with Princeton IT Services you will discover how to manage, update, improve, and implement applications that will optimize business processes, reduce costs, and improve efficiency by removing the potential road blocks that can come from an incomplete database strategy. Our clients choose us because having us in your corner means you can future-proof your system and ensure a dependable build for years to come.

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