Site Analytics Specialist

  • Anywhere

Position Type: W2/C2C


The Site Analytics Specialist will work with the NYC Digital Service team to understand analytics requirements, define tags to capture data correctly, oversee site analytics implementation, and analyze resulting data for City Jobs, Department of Finance Redesign, MyCity, and other projects as needed. Work will be done in 2-week agile sprints, with tasks assigned from a prioritized backlog. The integration engineer will be expected to help create assignments to be prioritized for every sprint. The integration engineer will be involved in agency stakeholder meetings and present deliverables in team meetings. All ongoing work and deliverables will be reviewed together with the NYC Application Development and Digital Services team.


  • Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and for interpreting data
  • Determine objectives, methods and tools needed for iterative testing and optimization
  • Write analytics technical and functional requirements for public-facing digital properties
  • Create customized JavaScript or JSON code as needed for site analytics
  • Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy
  • Provide site analytics technical expertise, estimates, and recommendations to the development lead and/or project manager
  • Communicate risks and issues in a clear and timely manner
  • Run regularly-scheduled web analytics reports that contribute meaningful analysis and actionable insights to improve user experience
  • Conduct ad-hoc analysis and reporting for internal clients as requested
  • Create documentation such as data dictionaries and analytics requirements

MANDATORY SKILLS/EXPERIENCE Note: Candidates who do not have the mandatory skills will not be considered

  • 5-7 years reporting, and technical background Experience with Google Analytics (GA360, GA4), and Web tag managers (GTM, Tealium)
  • 4-5+ years’ experience managing enterprise-class web analytics platforms (e.g., Google Analytics 360, GA4, WebTrends); expertise with web analytics platform migrations highly valuable
  • Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings
  • Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports and insights
  • Strong communication skills to collaborate with leadership, experts and decision makers
  • Knowledge of agile ways of working and modern software development practices


    • At least 8 years of digital software development
    • Passion for optimizing for best user experience using data and evidence

Experience with A/B and multivariate testing techniques and best practice

To apply for this job email your details to

Apply Now