princetonits Princeton IT Services

Technology that Works!


  • Bachelor’s degree in marketing, computer science or related field
  • 2-4 years of digital marketing experience
  • Strong knowledge of Google Analytics & Google AdWords
  • Strong understanding of technical SEO (web programming languages, canonicalization, etc)
  • Excellent organizational skills and the ability to manage multiple clients
  • Exceptional verbal and written communication skills
  • Strong communication, analysis and project management skills
  • Ability to adapt to and research changing market conditions
  • Self-directed, and proactive with the ability to influence others
  • Excellent time management skills and organization
  • Experience working with designers and/or developers

Profile Description :

  • Devise/ Lead strategies to drive online traffic to company websites and meet product line sales goals
  • Develop and manage digital marketing campaigns utilizing a range of techniques including paid search, SEO and PPC. Manage relationship with any 3rd party affiliate networks and digital marketing partners.
  • Create, analyze and optimize our digital marketing campaigns including PPC, display, social advertising, retargeting, direct media buys, video, etc.
  • Develop effective display advertising campaigns and campaign landing pages
  • Research and evaluate new solutions and technology for digital advertising
  • Oversee the social media strategy for the company
  • Responsible for the planning and budget control of assigned digital marketing include the timely review of digital metrics and marketing P&L’s
  • Evaluate customer research, market conditions and competitor data
  • Supervise the production of work to ensure all promotions are completed within the defined schedule/plan.
  • Work with Marketing Manager to analyze new customer acquisition channels
  • Track conversion rates and make improvements to the websites
  • Analyze analytics to identify opportunities to improve site conversions
  • Continually test and track campaigns for negative matching, keyword generation and copy testing.
  • Identify and test keyword expansion opportunities
  • Develop market driven A | B and multivariate testing scenarios to optimize conversions and decrease bounce rates
  • Update the website to optimize SEO rankings
  • Work with our developers to design and implement changes to the website to improve customer experience

Salary: 2,00,000-5,00,000 P.A

Industry: IT-Software / Software Services

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Role Category: Online/Digital Marketing

Role: Digital Marketing Analyst

Location: Guwahati

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