In the process of developing an app, one of the most important thing that comes in the way is to design an app icon. Though most app designer conceive of an app icon much before the development is done, but I believe, we always should remind ourselves of its importance and how it can influence the style and simplicity of the overall product. An app icon is a visual gate to your product. It is also a branding but also with an extra ability to communicate the core essence of your application. A bad app icons are among the top 3 reasons why apps get rejected.

A bad app icons are among the top 3 reasons why apps get rejected

The salient features of a smart app icon:

  • Simplicity in Shape:

    The app icon should be made with simple shapes which keeps intact its identity and what it tries to communicate even in smaller sizes. Scalability is one of the most important aspect of it.


  • Wise use of Color: 

    The best way to reflect the branding is here. You can use a unique and consistent color pallet here which can be used even side the application. I would suggest one or two.

  • Avoid using Photo or Text: 

    Try to avoid using photo or text in the icon.Words and pictures are separate representational tools, and mixing them in what is supposed to be a graphical representation often leads to chaos, better avoid it. Take this opportunity to fill this placeholder with your graphic creativity, to say about the app.

  • Distinct and Unique:

    Your icon must be distinct in the graphics and unique in itself. For example, here the VenueNow icon we designed that has a map pin graphic which says it got to be related with some place, location etc. The other side of the pin is the half of the initial for VenueNow. With this together we have the VenueNow logo which coincides with the natural requirement for the icon.

Here is an example of some famous apps with its distinctive app icons to inspire you!


I know it is tough to imagine an icon for your application with a singular piece of graphic design, but I hope keeping the above things into consideration, you’ll be ready taking on the challenge. Go ahead, try designing your 1st app icon!